Beginners' Guide - Advantages and Disadvantages of Social Media

We all are beginners at some point. For the beginners the biggest challenge is to know the advantages and disadvantages of Social Media. Today we are going to talk about the Social Media - Advantages and Disadvantages. Many small business owners have not yet taken advantage of social media to help grow their business. It has become so vital for us to stay connected and convey the right message. To get the best out of this platform here are some tips and guidance for the beginners to know.

First of all some facts and figures of social media sites:

One in every nine people on earth is on Facebook Twitter is adding nearly 500,000 users everyday One in four Americans watches a video online everyday During the second half of 2010, LinkedIn membership base grew, on average, by 1 million new members every ten days

Beginners' Guide - Advantages and Disadvantages of Social Media

Connect: Facebook helps you connect and share with people in your life. Just think what was your life before Facebook invented? Was it more relax, exiting, boring or challenging? In Facebook we can create a personal profile, add other users as friends & exchange messages. If we talk about LinkedIn, it gives us the opportunity to connect with professionals across the globe. Whether you are using it for personal growth or spreading your business. It also gives you the opportunity to connect with business minded people like you. If we talk about Twitter, it is simply amazing! Twitter is a real time information network that connects you to the latest stories, ideas what you find interesting. It gives you an opportunity to know what's happening around the world in 140 characters long tweet!

Interact: With your connections Facebook gives you an opportunity to let people know about you. You can share your photos, stories and create fan page. As a business, Facebook pages are a good source of feedback on your product/services. In LinkedIn you can interact with professionals on one single platform. You can discuss business, resources, ideas, learning opportunities and lot more. In Twitter, tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the followers. On a personal level Twitters allows one to communicate with friends and families. On business level it connects your current & potential customers with your product & service.

Exchange: With the use of Facebook, we exchange joy, fun, sorrows, help and many more things at one place! Facebook slowly also being used like email. So this is one of the cost-effective ways to connected. With the use of LinkedIn we exchange professional expertise along with useful information which eventually enhances our professional brand. It also exchanges stronger business ideas with each other. On a business level, it helps us to exchange feedback, comments which eventually lead to increase business. On a personal level, it helps you in personal development. Twitter is a powerful tool for exchanging information and news as Twitter user often link to useful sites or articles & can be source of alternative news.

Disadvantages: As we discussed the Advantages of Social Media but we cannot ignore the Disadvantages just to be more secure on online platform.

Think about the viral potential of media. When news are negative and bad in taste, the same will happen with that brand. It is hard to undertake damage control when you are dealing with social media. Your name might get spoiled within hours. The best example is MacDonald's Twitter promotion. According to Mail Online news article - Mac Fail! MacDonald's Twitter promotion backfires as users highjack hash tag MacD stories to share fast food horror stories. Opponents accused the burger franchise of making customer vomit, serving pig meat from gestation crates and dishing up a burger containing a finger nail. Another disadvantage is to face threat from fake profile and ID. This is one of the biggest disadvantages of Facebook. People often use fake profile to insult or harassing someone. Students who are Facebook addicted do a bad result on his or her exams. One of the major risks of social networking and the Internet in general is breaches in privacy. These sites collect considerable amounts of personal information, with email addresses being one of the most collected pieces of personal data. Also these social networking sites possibly reduce persons' compassion. You can check Twitter updates from your phone and send messages from anywhere. Social networking sites have the potential of having spreading negative or Anti-social messages. Amongst

As discussed above there are both Advantages and Disadvantages of Social Networking. One thing is clear; it is up to the person how he/she wants to get benefit from Social Media platform. In life we are often subjected to good and bad choices it is only we ourselves, who can decide what we want.

Beginners' Guide - Advantages and Disadvantages of Social Media
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I hope this article helps you to understand the importance of using Social Media in a safe way. If you find this article useful & informative please share amongst your friends&families. For more articles please visit http://pulindave.com/blog and dont forget to drop your valuable feedback.

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Social Networking Websites - 10 Best Social Networking Websites

What is social networking? It is made up of a group of individuals which are connected by common interest, friendship, knowledge and etc. Social networking website is a web-based platform that provides internet users to join or form an online community.

What so great about it? It is changing how people communicate with other people, such as family, friends and everyone else online. It also change the way people make money online as well. You can target customers in social networking site such as friends, family members, friends of your friends and even new customers on the following top ten best social networking websites:

Facebook - This is the leader among the social networking sites. It is a general social networking site. There are more than 600 million of people using Facebook and if you are new to social networking thing, Facebook is the place to be. MySpace - This is another popular site. It provides highly personalized experience around entertainment and connecting people to drives social interaction. YouTube - YouTube is a website that allows you to discover, watch and a channel of self-uploaded originally created videos that you can share with others. This is a great way to build relationships through viral video marketing as well. LinkedIn - This is a website that allows you to network with professionals in your industry and business. This is channel for you to get to know people with similar business interests. Bebo - This is another website which is very popular in UK and Ireland and gaining ground in US as well. Twitter - Twitter offers general social networking and also capitalizes on micro-blogging. It allows you to follow what your friends are doing and also share with people who want to know what you are up to as well. Flickr - Flickr is a photography related networking. It allows photo sharing and commenting with people all over the world. Netlog - This is a European website which includes blog and personal video and a good thing that it is completely advertisement free. Habbo - This is a website which geared towards teenagers. It encourages you to meet new people by mixing gaming and chat rooms. hi5 - This is a website which allows you to connect with, not only your friends, but with all people over the world for free. Variety of features being offered such as chat room, groups and profile customization.

Social Networking Websites - 10 Best Social Networking Websites

There is many other social networking website available. You have to understand the terms of services for each of the above, you can become known around the world and leverage your business and social life out from these social networking websites.

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What is Social Media? Social Media and Networking Sites Explained

Social media is media that is based on social interaction. It involves being highly accessible and changes monologues into dialogues. This format is often referred to by business as User generated content or consumer generated media. Most consumers are aware of it only from the stand point of the networking sites. Of course if social media is new to you this paragraph probably sounds like crazy talk, but please read on.

What are networking sites?

These are very popular websites used for socializing, connecting and even meeting others. People build connections with those they know. This allows for an amount of privacy by allowing users to hide their information from everyone but those who are "friends." Some of the most popular sites are Facebook, Twitter, MySpace even YouTube. Networking sites allow friends, family, workers and others to meet online and share information, or social interaction.

What is Social Media? Social Media and Networking Sites Explained

Why is Social Interaction so important?

People are very social creatures. Our society has become increasingly mobile. People move far away from where they grew up yet want to stay connected. Also busy schedules keeps people on the move. However the internet and networking sites are always ready. So people are able to interact with people they care about any time of day. This has formed open dialogues in groups of friends and families.

What do you mean dialogues?

Years ago an open invite to the lake meant calling various people and asking them to call others. Now a person may put an open invitation on the wall of Facebook. Various people may respond with what they will bring or if they are coming or bringing someone. Some people use social media to ask about new restaurants or what restaurant to visit in another city.

How does this turn monologues into dialogues?

A simple statement such as "I read this book," on a social networking site might have another say, "I read that one, but this other book is better." A third person who did not care about the first book may read the comment about the second and agree. In another case, a person may share that they went to London for vacation. Various friends and family members will comment about when they went or how they wish they could go. People may ask about sites seen.

But how do businesses benefit?

Businesses have watched this from the sidelines and now realized they need to be involved. Companies create fan pages and fans interact with each other and the brand name on the pages. The fans discuss what they like, what they dislike, thus the User Generated Content or Consumer Generated Media. Any size of business is finding that having someone interact with the fans and create social media is a way to grow the business by networking. People like doing business with a friend, or a friendly business.

Do I need social media?

That is a personal decision. As an individual, networking sites allow you to interact with people both down the street and around the world. With privacy settings, you keep your privacy and are able to share with the people who matter.

For businesses, this is a way to find out what your consumer wants and needs directly from them. You are also able to establish a relationship with consumers which helps your business grow. Social media is only going to grow as people find more uses for it, because people are social and so is social media.

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The Importance of Social Media Marketing Today

Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputed agencies to handle the marketing of their business whereas smaller companies rely on more creative and cost efficient methods. In the extremely competitive world of today, social media marketing is the new 'in' thing and definitely here to stay. In a nutshell, it means using social media such as blogs, community sites, video sharing sites etc. to market a product or a business.

Certain popular websites like LinkedIn, Facebook, Twitter, Flickr and YouTube which have more than five million visitors everyday are considered to be an important hub for marketing. Promoting your business using these sites is a very attractive business proposition since they offer a huge amount of steady traffic everyday. In today's world, social networking is extremely successful and social media marketing is very important to a business because of the sheer number of people that access these sites regularly.

The reasons why this type of marketing is so important, or rather, essential for a business are many. Firstly it is a low cost investment when compared to the other options available, offering many links to your site for free. Social media is generally free to use but marketing the same thing through conventional methods would cost you thousands of dollars. These sites get a lot of traffic and they in turn generate traffic to your site. Also it acts like a word-of-mouth concept that people tend to believe when compared to commercial advertising.

The Importance of Social Media Marketing Today

To make a lasting impact on the user and build a successful business any entrepreneur should be adept in social media marketing. There are a number of factors to keep in mind while promoting your business online so as to maximize its potential and achieve realistic real time sales. Lehman Hailey believes marketing through social media is a potent method that will make your site profitable over time.

Following are a few pointers that an entrepreneur would do well to remember while utilizing the immense scope of this type of marketing. Firstly, one should always try to give a clear account of the company's product or the contents of the business instead of exaggerating and claiming the impossible because this discourages people from visiting your site whereas a more realistic picture generates slow but steady traffic over time. Secondly, it is important to post as many links as you can wherever there is a provision to do so.

Any business becomes profitable only if the end product promised by the company or the entrepreneur is really as good as advertised and produces customer satisfaction. There is no sure-shot formula for success using marketing since it only gives more visibility to the business and the end sales depend only on the efficiency of the product. However, social media marketing is an important tool that, when properly used is a highly beneficial and promising enterprise.

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